Campaign Results
An increase in member visit was recorded well passed traditional campaign visit periods.
Campaign Results
75% of Optometrists implemented the campaign stating it was an affordable and easy marketing solution that could be implemented by their staff. J&J saw a spike of 2% in immediate sales.
Campaign Results
Usage and dollar violumes increased by 12% YoY. The microsite captured more data for future campaigns.
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Campaign Results
The overall growing usage of BPAY also helped contribute to the success of this payment product.
Campaign Results
Although the sale was due to run for two weeks stocks sold out well in advance.
Campaign Results
Leads generated helped drive early adopters and trial of service. The captured database of enquiries built a list of leads for nurturing.
Campaign Results
Churn was reduced by 45%. New leads were generated through word-of-mouth lifting end of year results by a further 3%.
Campaign Results
Churn was reduced by 15% compared to past policy changes.
Campaign Results
So successful in the Australian market, this pack was rolled out to New Zealand Card Members.
Campaign Results
Segment targeting proved accurate with response 5% above expectation.
Campaign Results
Not only was the campaign objective achieved but 'socialising' of the product offer was identified as recipients became product advocates passing onto their peers for consideration.
Campaign Results
Ongoing drip feed of applicants at a very low cost per conversion.
Campaign Results
A healthy conversion to sale was supported by a significant lift in leads generated for future Nurturing.
Campaign Results
An lift in response proved that reducing total spend and only targeting one gender was a success.
Campaign Results
The Capital Asia Fund was oversubscribed in the 8 week campaign period. Ongoing enquires continue.
Campaign Results
The Capital Europe Fund was fully subscribed within a 6 month period following campaign launch. Ongoing enquires continue.
Campaign Results
Over $24mill in funds raised for the launch of the farmers fund in the 1st year.
Campaign Results
Growers reported the CD a huge success as they could make their decisions before they reached the grain silo facilities minimising their confusion and stress.
Campaign Results
In addition to regular members a lift of non-members visits by 4% kept optical dispensers busy.
Campaign Results
Postcards cost effectiveness consistently drive quality results.
Campaign Results
A 21% lift in eye examination take up (against past eye examination reminder cards) justified extra marketing spend.
Campaign Results
The success of Recovery Care was measured in two area: 1. applications where budgeted objectives were met and 2. lifting brand comfort knowing that a smaller regional financial institution could meet a wide range of customer needs
Campaign Results
Important outcomes included high take-up of entry point cover (allowing for future Cross-Sell and Upgrade and interestingly response from farmers who were not on database but had information referred to them from Direct mail pack recipient.
Campaign Results
A guide to the success of the campaign was the need for sourcing an additional bulk quantity of leather attache to meet demand.
Campaign Results
The proposition struck a chord with a higher than campaign objective take up. Further a great number of conversion occurred when each request for 'series of free flash cards' was courtesy called back to ensure we had the right address details allowing the product benefits to be explained again in detail and any customer concerns alleviated
Campaign Results
The success of the campaign wa measured in two ways: 1 As a low cost professional campaign Optometrists got on board recognising J&J's support that would be unaffordable on their own. 2. Over the 12 month campaign period Acuvue remained in its leading contact lens position with sales increasing across the range.
Campaign Results
As a test Direct Marketing proved a viable channel option. A future rollout delivered improved outcome taking learnings from leads generated during test.
Campaign Results
Initial leads generated (attendees to launch event/email-phone enquiries/referrals) accurately matched the 'best client profile' criteria.
Campaign Results
New Members beat campaign expectations by 15%.
Campaign Results
New Customer Online sales (and enquiries) proved a percentage winner over retail sales.
Campaign Results
Take up of the policy met campaign objective and a huge response requesting the full series of Fact Cards ensured plenty of leads for future campaigns.
Contact MindWorks today and lift your Direct Marketing results.
Call 1300 614 107 or Email: hello@mindworksmc.com.au
MindWorks services include: Direct marketing, Direct Mail, direct response marketing, Mailhouse, Printing, Bulk Mail, B2B B2C direct mail, Loyalty Marketing, marketing services, creative agency, marketing strategy, SYDNEY I NORTHERN BEACHES I HOBART
