Johnson&Johnson Acuvue

Direct Marketing Services  I  Sydney  I  1300 614 107

Direct Mail, POS, Sales Support, Landing Page, Direct Response Advertising




Proven Strategy

To drive leads to retail outlets for Acuvue a Retail Support Kit allowed Optometrists to drive sales through an easy to implement integrated campaign approach at a very low cost.


Customer Pathway

The Kit included: a ‘How to drive Sales’ CD, Local Press Ads, POS, PHI Rebate Ready Reckoner (online) and Direct Mail with vouchers.


Improved Results

75% of Optometrists implemented the campaign stating it was an affordable and easy marketing solution that could be implemented by their staff. J&J saw a spike of 2% in immediate sales.



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