Direct Mail, POS, Sales Support, Landing Page, Direct Response Advertising
To drive leads to retail outlets for Acuvue a Retail Support Kit allowed Optometrists to drive sales through an easy to implement integrated campaign approach at a very low cost.
The Kit included: a ‘How to drive Sales’ CD, Local Press Ads, POS, PHI Rebate Ready Reckoner (online) and Direct Mail with vouchers.
75% of Optometrists implemented the campaign stating it was an affordable and easy marketing solution that could be implemented by their staff. J&J saw a spike of 2% in immediate sales.