MindWorks Direct Response Advertising turns brands Press, Magazine (Trade and Consumer), Radio, Online Banners, Social Media (Facebook/Instagram & LinkedIn) and Google AdWords Re-Marketing and more …into fresh new leads
Research shows that newspaper (almost 80 per cent of Australians aged 14-plus now read or access newspapers in an average seven day period via print or online platform) and radio ( throughout 2017 an average cumulative audience of nearly 10.5 million people listen each week in metropolitan areas) are increasing their audience. MindWorks proven Direct Response Advertising techniques – across press and magazine, radio and online – engage customers and drive response.
Turn your Advertising into Direct Response
MindWorks disciplined approach to Direct Marketing ensures these same techniques are applied to Direct Response Advertising. From press, magazine, radio to online, our single minded focus is to engage with the target audience (B2B and B2C) and provide a compelling Call-to-Action that delivers a response.
Creative that works hard
MindWorks proprietary process 'MindSearch®' aligns Product Benefits to Customer Insights to deliver a Single Minded Proposition from which the Creative Idea develops. This disciplined process drives initial lift in response and allows for measurable incremental improvements over time.
see Direct Response Advertising Case Studies
