Campaign Results
Churn was reduced by 45%. New leads were generated through word-of-mouth lifting end of year results by a further 3%.
Campaign Results
Churn was reduced by 15% compared to past policy changes.
Campaign Results
So successful in the Australian market, this pack was rolled out to New Zealand Card Members.
Campaign Results
Segment targeting proved accurate with response 5% above expectation.
Campaign Results
Not only was the campaign objective achieved but 'socialising' of the product offer was identified as recipients became product advocates passing onto their peers for consideration.
Campaign Results
Ongoing drip feed of applicants at a very low cost per conversion.
Campaign Results
A healthy conversion to sale was supported by a significant lift in leads generated for future Nurturing.
Campaign Results
An lift in response proved that reducing total spend and only targeting one gender was a success.
Campaign Results
An lift in response proved that reducing total spend and only targeting one gender was a success.
Campaign Results
The success of Recovery Care was measured in two area: 1. applications where budgeted objectives were met and 2. lifting brand comfort knowing that a smaller regional financial institution could meet a wide range of customer needs
Campaign Results
Important outcomes included high take-up of entry point cover (allowing for future Cross-Sell and Upgrade and interestingly response from farmers who were not on database but had information referred to them from Direct mail pack recipient.
Campaign Results
A guide to the success of the campaign was the need for sourcing an additional bulk quantity of leather attache to meet demand.
Campaign Results
The proposition struck a chord with a higher than campaign objective take up. Further a great number of conversion occurred when each request for 'series of free flash cards' was courtesy called back to ensure we had the right address details allowing the product benefits to be explained again in detail and any customer concerns alleviated.
Campaign Results
Take up of the policy met campaign objective and a huge response requesting the full series of Fact Cards ensured plenty of leads for future campaigns.
Campaign Results
New Members beat campaign expectations by 15%.
Contact MindWorks today and lift your Insurance Direct Marketing results.
Call 1300 614 107 or Email: hello@mindworksmc.com.au
Insurance, Direct Marketing Specialists Agency, data sourcing, Email marketing, Lead generation, Direct mail, Email lists, Telemarketing lists, Mail Lists, Digital Marketing, Data acquisition, Social Media, Facebook, Google Adwords, Direct Response Advertising, Video, B2B Sales Collateral, SYDNEY I NORTHERN BEACHES I HOBART