IMB Recovery

Direct Marketing Services  I  Sydney  I  1300 614 107

Direct Mail




Proven Strategy

Looking to Cross-Sell personal insurance offers to existing customers it made sense to utilise IMB character Eric as the friendly recommender of the offer.


Customer Pathway

A personalised Direct mail pack ensured all mandatory requirements were included allowing customer to apply and provide payment details in a completely responsive pack.


Improved Results

The success of Recovery Care was measured in two area: 1. applications where budgeted objectives were met and 2. lifting brand comfort knowing that a smaller regional financial institution could meet a wide range of customer needs.



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