Many marketers who research for available B2B data (business lists) may start looking at their targeted Industry segment as a keyword search in Google. This will produce 1000’s of entries – some related and most non-related to the industry or business segment the marketer is trying target.
Email marketing works and it’s quick, efficient, and cost-effective. Whether sending out an occasional newsletter or using advanced features like automation, segmentation or personalised customer pathways, the more relevant, intuiative and personal the better.
Are your SEO and SEM strategies working in silos? There are several low-cost ways SEO and SEM (Google AdWords PPC) can combine efforts to improve marketers digital strategies and drive more conversions/leads online.
The Millennial (or Gen Y) may prove to be a constant challenge to marketers. Who are they and how do they feel about Direct Mail?