Direct Mail has long been an important channel for traditional companies, but it turns out that it’s also vital in helping digital and ecommerce companies too

Read more: REALLY? DIGITAL COMPANIES USE DIRECT MAIL!

KPMG, Mckinsey and Bain & Company demonstrate the importance of a 'marketing-led' Merger & Acquisition.

Read more: MARKETING-LED M&A's SUCCEED AND PROSPER

Email is a powerful tool for the modern marketer. Use it wisely and you'll be rewarded!

Read more: HOW TO SEND BULK EMAILS WITHOUT SPAMMING

Direct Response Print Advertisements still deliver results for sophisticated marketers.

Read more: 6 KEY REASONS WHY PRINT ADVERTISING STILL MATTERS

Content Marketing is a B2B marketer’s secret weapon… 

Read more: 8 CONTENT MARKETING TIPS FOR B2B

Direct Mail cuts through and leaves a lasting impression

Read more: WHO SAYS DIRECT MAIL IS BORING

The short answer is six months to one year. The long answer is: it depends.

Read more: HOW LONG DOES IT REALLY TAKE TO RANK ON GOOGLE?

With an estimated 93% of all website traffic coming from a search engine, (Search Engine Journal) marketers need to optimise their websites to feature on those search engines and get their share of the traffic.

Read more: 9 SEO TIPS TO IMPROVE WEBSITE RANKING IN 2021

Many marketers who research for available B2B data (business lists) may start looking at their targeted Industry segment as a keyword search in Google. This will produce 1000’s of entries – some related and most non-related to the industry or business segment the marketer is trying target.

Read more: MORE B2B DATA FOR MY BUSINESS SEGMENT

Email Marketing is quick to set up, efficient to run, and cost-effective. Advanced features like automation, segmentation and personalisation dramatically lift response rates. The more relevant, intuiative and personal the better. Is Email Marketing in your mix?

Read more: THE FUTURE OF EMAIL MARKETING IS HERE. AND IT'S AUTOMATED!

Are your SEO and SEM strategies working in silos? There are several low-cost ways SEO and SEM (Google AdWords PPC) can combine efforts to improve marketers digital strategies and drive more conversions/leads online.

Read more: SEM + SEO = SME LEAD GENERATOR

The Millennial (or Gen Y) may prove to be a constant challenge to marketers. Who are they and how do they feel about Direct Mail?

Read more: DIRECT MAIL AND MILLENNIALS - TIME FOR A RETHINK

Marketers who want to reach customers that they already know offline or engage with new customers on Facebook using Custom Audiences.

Read more: FIND MORE CUSTOMERS ON FACEBOOK WITH CUSTOM AUDIENCES

Like any marketing plan a multichannel marketing plan, to be successful, needs to follow the channel preferences of the targeted market.

Read more: MULTICHANNEL MARKETING - TAKE THE FIRST STEP

Facebook and Video offer marketers another opportunity to engage with and better target audiences. Try these three simple tips and lift your response.

Read more: THREE TIPS LIFTING FACEBOOK VIDEO RESULTS

Today's marketers must maximise their brand exposure 'organically' online. These cost effective strategies will help you identify the SEO Language you'll need to reach your target market - the first time!

Read more: HOW TO USE SEO FOR CONTENT MARKETING SEM

Marketer's can easily to get started with Instagram ads if they've produced Facebook ads because both ad types use the same dashboard. There are some differences, however. For example, Instagram doesn’t feature the total number of targeting options that Facebook offers. Make Instragm work harder for you!

Read more: DRIVE MORE RESPONSE WITH INSTAGRAM - PAID ADS

Did you know:

• 71% B2B transaction start with Organic Search (Google/Bing)
• 40% research process completed on mobile
• 57% of decisions made before any human sales contact

Read more: 8 TIPS TO TURN YOUR B2B WEBSITE INTO A SILENT SALESMAN

Did your SEO performance outcomes recently change? This could be the reason why….

Read more: SEO: Google Updates Algorithum to Florida 2

We’ve all heard someone say "don’t over saturate your list with too many emails” yet unsubscribe rates are typically low and remain so across multiple countries – according to GetResponse – average results by country’¹

Read more: SIX TIPS TO BETTER MANAGE EMAIL UNSUBSCRIBES

It’s a fact: Marketers who include Direct Mail in their marketing mix can expect exceptional results

Read more: THE NOT SO SECRET SECRET TO LIFTING RESPONSE WITH DIRECT MAIL

Email marketing continues to perform well, bringing in major ROI for brands. But how do your email results compare?

Read more: COMPARE YOUR EMAIL METRICS TO THESE BENCHMARKS