Email is a powerful tool for the modern marketer. Use it wisely and you'll be rewarded!
The short answer is six months to one year. The long answer is: it depends.
With an estimated 93% of all website traffic coming from a search engine, (Search Engine Journal) marketers need to optimise their websites to feature on those search engines and get their share of the traffic.
Many marketers who research for available B2B data (business lists) may start looking at their targeted Industry segment as a keyword search in Google. This will produce 1000’s of entries – some related and most non-related to the industry or business segment the marketer is trying target.