Industry experts explore the email marketing trends set to impact your strategy in 2021

Did you know:

• 71% B2B transaction start with Organic Search (Google/Bing)
• 40% research process completed on mobile
• 57% of decisions made before any human sales contact

Email marketing continues to perform well, bringing in major ROI for brands. But how do your email results compare?

Email is a powerful tool for the modern marketer. Use it wisely and you'll be rewarded!

We’ve all heard someone say "don’t over saturate your list with too many emails” yet unsubscribe rates are typically low and remain so across multiple countries – according to GetResponse – average results by country’¹

Email Marketing is quick to set up, efficient to run, and cost-effective. Advanced features like automation, segmentation and personalisation dramatically lift response rates. The more relevant, intuiative and personal the better. Is Email Marketing in your mix?