Email marketing continues to perform well, bringing in major ROI for brands. But how do your email results compare?
Many marketers who research for available B2B data (business lists) may start looking at their targeted Industry segment as a keyword search in Google. This will produce 1000’s of entries – some related and most non-related to the industry or business segment the marketer is trying target.
Like any marketing plan a multichannel marketing plan, to be successful, needs to follow the channel preferences of the targeted market.
It’s a fact: Marketers who include Direct Mail in their marketing mix can expect exceptional results