Email marketing continues to perform well, bringing in major ROI for brands. But how do your email results compare?
Email Marketing continues to perform well, bringing in major ROI for brands. Owning your data and connecting with customers where they already are — in their inboxes — can be huge factors when it comes time to measure the success of your marketing methods.
We are often asked "what are my industry averages" and "how can I improve my email marketing results". With these benchmark findings from the 'Ultimate Email Marketing Benchmarks for 2020: By Industry and Day" from Campaign Monitor, you can see exactly how your email strategy compares, and where a little bit of time and focus will lend itself to the biggest results.
Let’s take a look at a couple of the Key Takeaway's from this reports findings.
This infographic highlights a few of our favorite findings from this report.
Having analysed over 30 billion emails sent globally between January and December 2019. These campaigns were sent by Campaign Monitor customers across 171 countries to subscribers all around the world.
Email benchmarks for all industries.
Here’s the breakdown for average metrics across all industries globally.
Email benchmarks by day.
Taking averages across all campaigns sent globally—regardless of industry—you can see how these campaigns perform by day of the week.
Compare benchmarks between countries.
See how the global benchmarks compare to three other major regions: Australia, United Kingdom, and United States.
Source:
Campaign Monitor: Ultimate Email Marketing Benchmarks for 2020: By Industry and Day.
Lift your Email Marketing Response today
MindWorks creates, personalises, automates, integrates and optimises Email Marketing campaigns customers cannot ignore! We are experienced in most popular Email Marketing Platforms and can integrate into your CRM of choice.
The MindWorks difference
MindWorks Data. Digital. Direct. Social experience has proven that only ‘best practice’ Direct Marketing – the merging of Intelligent Data insights with Relevant and Engaging creative, a mapped multi-touchpoint Customer Conversion Pathway across mobile, web, social, mail, search, phone and traditional media - that follows a Measurable implementation strategy can equip marketing teams to build loyal relationships with their customers and a sustainable lift in results …
