We Are Lead Generation Experts. We identify customer insights, create cut-through messages, execute Digital and Direct Marketing campaigns and report final results.
Since 2002, MindWorks Digital & Direct Marketing Services has helped marketers sustainably Generate More Leads, Increase Customer Spend, Grow Brand Awareness and Lower Marketing Costs.
Award Winning Service. Measurable Results.
Marketers looking for 'fresh new leads' can choose from MindWorks full suite of Digital & Direct Marketing services, including:
Email Marketing
Email Marketing, Email Automation, CRM Integration, Email Lists, eNewsletters …
Google Ads - Text & Display
AdWords Search, AdWords Web Banners, Keywords Strategy, Remarketing …
Website Development
Mobile Responsive Websites, eCommerce, Microsites, Landing Pages and Video …
Direct Response Mail Marketing
Bulk personalised Direct Response Mail, Dimensional Mail, Letterbox Drop, Mailhouse, Print and Postal Management …
Social Media Marketing
Facebook, LinkedIn and Instagram Organic and Paid Advertising, Twitter, Content Creation, Video, Remarketing, AdServing …
SEO Marketing
Keywords Strategy and implementation (Meta Tags, Descriptions, Titles), Competitor Keyword analysis, Backlinks, Monthly reporting
Data - Lead Generating Lists
B2C to B2B Lists, A&NZ Email, Mail, Telemarketing Lists, List Strategy, List cleaning and profiling …
B2B Direct Sales Marketing
Teleprospecting, Sales Collateral, Interactive Sales presentations and Sales Lead Follow-up PDF's …
MindWorks Consulting & Strategic Services
How Does MindStage work?
The MindStage process allows marketers to turn prospects into customers. By targeting pre-qualified prospects with relevant creative messages that align to their needs, across their preferred communication channel/s when they are actively looking for or interested in what marketers have to sell, turns prospects into customers.
The MindStage process provides marketers the tools to better manage the Customer Journey. By building brand/product awareness, reinforcing benefits and highlighting strong Call-To-Actions that drive conversion.
The Customer Journey
Four Steps to Success
The MindStage proces has four-steps:
1. Insightful Data
Database & Online Analytics Review
Lists Source B2C and B2B in AN&Z
Better Targeting Reduces Costs
Ongoing Customer Insights Online Survey
2. Multichannel Touchpoints
Identify Customer Conversion (multiple) Touchpoints
Create/Build Multichannel Content
Initiate Relevant Call-To-Actions
Automate/Trigger Engagement Response/s
3. Engaging Creative Content
Identify Key Customer Insights
Extract Key Message/s (SMP)
Develop Targeted Creative Content
Measurable Creative Lifts Results
4. Robust Reporting
Test and Learn Philosophy
Everything is Measured (integrated with Analytics)
Objective based Result Reporting
Evaluation and Next-Step Recommendations
MindSearch® - Turning Leads into Sales
MindSearch. identifies Key Customer Insights and aligns them to the Brand Benefits to deliver a Single Minded Proposition .
Customer Insights & Creative Content
To assist marketing teams better understand the customers current mindset, MindWorks facilitates a half-day workshop - MindSearch® - which offersa cost effective 'inside-out-view' of customer insights with the workshop objective to Identify the key reason why customers will buy captured as a Single Minded Proposition.
Customer Conversion Pathway
Engagement Opportunities. The MindStage process drives 'leads' along a Customer Conversion Pathway by identifying the right Digital & Personal Touchpoints and setting a trigger response for each 'engagement opportunity'.
A consistent 'leads' pipeline provides certainty for marketers looking to Generate More Leads, Increase Customer Spend, Grow Brand Awareness and Lower Marketing Costs.
