We Are Lead Generation Experts. We identify customer insights, create cut-through messages, execute Digital and Direct Marketing campaigns and report final results.
Since 2002, MindWorks Digital & Direct Marketing Services has helped marketers sustainably Generate More Leads, Increase Customer Spend, Grow Brand Awareness and Lower Marketing Costs.
We Are Lead Generation Experts
Award winning creative combined with our proven Lead Generation process MindStage® consistently deliver marketers fresh new leads and an immediate lift in results.
Marketers can choose to engage MindWorks full suite of Digital & Direct Services, including our proprietary tools MindStage® and Email Marketing | Google AdWords | Website Marketing | Direct Mail Marketing | Social Media Marketing | SEO Marketing | Database Marketing | B2B Sales Marketing | Direct Response Advertising
How Does MindStage work?
The MindStage process allows marketers to turn prospects into customers. By targeting pre-qualified prospects with relevant creative messages that align to their needs, across their preferred communication channel/s when they are actively looking for or interested in what marketers have to sell, turns prospects into customers.
The MindStage process provides marketers the tools to better manage the Customer Journey. By building brand/product awareness, reinforcing benefits and highlighting strong Call-To-Actions that drive conversion.
The Customer Journey
Four Steps to Success
The MindStage proces has four-steps:
1. Insightful Data
Database & Online Analytics Review
Lists Source B2C and B2B in AN&Z
Better Targeting Reduces Costs
Ongoing Customer Insights Online Survey
2. Multichannel Touchpoints
Identify Customer Conversion (multiple) Touchpoints
Create/Build Multichannel Content
Initiate Relevant Call-To-Actions
Automate/Trigger Engagement Response/s
3. Engaging Creative Content
Identify Key Customer Insights
Extract Key Message/s (SMP)
Develop Targeted Creative Content
Measurable Creative Lifts Results
MindSearch® - Turning Leads into Sales
MindSearch. identifies Key Customer Insights and aligns them to the Brand Benefits to deliver a Single Minded Proposition .
Customer Insights & Creative Content
To assist marketing teams better understand the customers current mindset, MindWorks facilitates a half-day workshop - MindSearch® - which offersa cost effective 'inside-out-view' of customer insights with the workshop objective to Identify the key reason why customers will buy captured as a Single Minded Proposition.
Customer Conversion Pathway
Engagement Opportunities. The MindStage process drives 'leads' along a Customer Conversion Pathway by identifying the right Digital & Personal Touchpoints and setting a trigger response for each 'engagement opportunity'.
A consistent 'leads' pipeline provides certainty for marketers looking to Generate More Leads, Increase Customer Spend, Grow Brand Awareness and Lower Marketing Costs.