The Millennial (or Gen Y) may prove to be a constant challenge to marketers. Who are they and how do they feel about Direct Mail?
Like any marketing plan a multichannel marketing plan, to be successful, needs to follow the channel preferences of the targeted market.
Direct Mailhas long been an important channel for traditional companies, but it turns out that it’s also vital in helping digital and ecommerce companies too
It’s a fact: Marketers who include Direct Mail in their marketing mix can expect exceptional results
Direct Mailcuts through and leaves a lasting impression