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Proven Strategy

Showing empathy for prospects before the become customers builds better brands. Offering young family's interesting facts that reflect their busy lives helps build rapper and influences prospects to become more informed of offer being presented.


Customer Pathway

MindWorks proprietary technique 'Not Now, Maybe Later' was deployed through the inclusion of a series of interesting activity Fact Cards that helped build curiosity about the product being offered.


Improved Results

Take up of the policy met campaign objective and a huge response requesting the full series of Fact Cards ensured plenty of leads for future campaigns.



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