Direct Mail, Email, Landing Page, Sales Collateral
Brokers reselling ACE products are an important revenue stream. In a competitive market contract renewals are seen as key events and have a good relationship strategy is critical to supporting ongoing tenure.
As Broker contracts renewed at different times throughout a year a strategy of running regular Broker events not only supported customer relationship building objectives but also gave ACE an opportunity to explain improved product benefits and better align offerings to individual customer needs - well in advance of contract renewal dates. Invitations were sent, incentives to attend offered and an ongoing online presence ensured all sales efforts were customer focused.
Churn was reduced by 45%. New leads were generated through word-of-mouth lifting end of year results by a further 3%.