ANZ Recovery Plus W

Direct Marketing Services  I  Sydney  I  02 9299 3300

Direct Mail, Social Media

 

ANZ

 

Proven Strategy

This insurance product offer could benefit all the family however the strategy suggested segmentation by age and gender to better respond to identified Customer Insights. Where available a Social Media presence increased frequency of the message to the target audience.

 

Customer Pathway

A strong headline and evocative imagery resonated with the targeted segment with the benefits 'unfolding' as the intriguingly folded pack insert was opened. Pre-populated personalised applications form streamlined customer pathway.

 

Improved Results

An lift in response proved that reducing total spend and only targeting one gender was a success.

 

 

Contact MindWorks today and lift your results.
Call: 02 9299 3300 or Email: camerons@mindworksmc.com.au

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