Direct Mail, Landing Page, Teleprospecting
Proven Strategy
Teachers Health had been using Direct Marketing with limited success. MindWorks proven Creative Development strategy (MindSearch) and tried-and-tested Lead Generation process (MindStage) added more certainty to achieving objective - lift response.
Customer Pathway
The list sourced matched targeted market allowing content to be more expansive and benefit laden. The list was further segmented into age/lifestyle ranges so proposition/premiums and benefits could be key content. In addition pre-populated Application Forms allowed fast completion (a special inbound telephone hotline also setup)
Improved Results
New Members beat campaign expectations by 15%. Unconverted enquires fed back into Lead Nurturing program.