American Express Accident Recovery

Direct Marketing Services  I  Sydney  I  1300 614 107

Direct Mail, Social Media


American Express


Proven Strategy

Mature aged Card Members that lead active lifestyles were identified through various data selection criteria. Further Customer Insights identified that recovery from an accident may take longer than in early years, yet this audience segment wanted to maintain their busy/active lifestyles regardless. The proposition 'Now taking a break to recover needn't put a brake on your daily routine' alleviated concerns.


Customer Pathway

Crafted copy appealing to Customer Insights, imagery that reflected lifestyle and a quirky Direct Mail pack insert, alongside a pre-populated application form increased the lieklyhood the Card Member would read contents and become informed of product benefits.


Improved Results

Not only was the campaign objective achieved but 'socialising' of the product offer was identified as recipients became product advocates passing onto their peers for consideration.



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