American Express Accident Recovery

Direct Marketing Services  I  Sydney  I  02 9299 3300

Direct Mail, Social Media

 

American Express

 

Proven Strategy

Mature aged Card Members that lead active lifestyles were identified through various data selection criteria. Further Customer Insights identified that recovery from an accident may take longer than in early years, yet this audience segment wanted to maintain their busy/active lifestyles regardless. The proposition 'Now taking a break to recover needn't put a brake on your daily routine' alleviated concerns.

 

Customer Pathway

Crafted copy appealing to Customer Insights, imagery that reflected lifestyle and a quirky Direct Mail pack insert, alongside a pre-populated application form increased the lieklyhood the Card Member would read contents and become informed of product benefits.

 

Improved Results

Not only was the campaign objective achieved but 'socialising' of the product offer was identified as recipients became product advocates passing onto their peers for consideration.

 

 

Contact MindWorks today and lift your results.
Call: 02 9299 3300 or Email: camerons@mindworksmc.com.au

Subscribe to MindWorks Blog