American Express Travel

Direct Marketing Services  I  Sydney  I  02 9299 3300

Direct Mail

 

American Express

 

Proven Strategy

As a 2nd stage strategy the 'non-responding' list of a previously targeted Card Member segment of frequent travellers were again offered travel insurance with a low cost Direct Mailed postcard. This 2nd stage activity was rolled out in a continuos small batches. As a further test, this proposition focused on 'your travel cover keeping up with your travel' and was further incentivised with Rewards points.

 

Customer Pathway

Cost effective 2nd touchpoint (postcard) sent to previously contacted audience improved customer experience through a online application form signup option.

 

Improved Results

Ongoing drip feed of applicants at a very low cost per conversion.

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