American Express GG

Direct Marketing Services  I  Sydney  I  1300 614 107

Direct Mail, Social Media


American Express


Proven Strategy

A product offering gave Card Members a chance take out a Annual 'set and forget' policy if they had multiple trips planned each year. In a competitive market the key benefit focused on a usually unconsidered supporting benefit - domestic travel cover. Simply put Card Members could 'Enjoy the benefits of a frequent traveller even when you're not flying'.


Customer Pathway

Data segmentation identified frequent travellers via transactional data and matched additional records that met similar profile. A fully personalised with pre-populated application form accompanied a travel inspiring insert with a curious focus on domestic travel cover. A supporting Social Media presence to identified Facebook users increased message reach and frequency.


Improved Results

Segment targeting proved accurate with response 5% above expectation.



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