ACE Policy Upgrade

Direct Marketing Services  I  Sydney  I  1300 614 107

Direct Mail




Proven Strategy

Overtime product offerings change and often older policies can become unviable. Moving existing customers from product A to Product B is a time of high churn.


Customer Pathway

Presenting changes in policy as an Upgrade delivered an immediate customer benefit, including a new incentive to the policy - Family Care helpline - added further customer value. A simple single page Direct Mail pack - which cost-effectively allowed for variable data - with detail about the NEW product benefit (Family Care SOS) started the conversation positively lifting the perception that a minor increase in premium was 'value for money' when comparing to keeping your family's future secured.


Improved Results

Churn was reduced by 15% compared to past policy changes.



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