ACE Policy Upgrade

Direct Marketing Services  I  Sydney  I  02 9299 3300

Direct Mail

 

ACE

 

Proven Strategy

Overtime product offerings change and often older policies can become unviable. Moving existing customers from product A to Product B is a time of high churn.

 

Customer Pathway

Presenting changes in policy as an Upgrade delivered an immediate customer benefit, including a new incentive to the policy - Family Care helpline - added further customer value. A simple single page Direct Mail pack - which cost-effectively allowed for variable data - with detail about the NEW product benefit (Family Care SOS) started the conversation positively lifting the perception that a minor increase in premium was 'value for money' when comparing to keeping your family's future secured.

 

Improved Results

Churn was reduced by 15% compared to past policy changes.

 

 

Contact MindWorks today and lift your results.
Call: 02 9299 3300 or Email: camerons@mindworksmc.com.au

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