ANZ Lifepromise

Direct Marketing Services  I  Sydney  I  1300 614 107

Direct Mail




Proven Strategy

MindWorks tried-and-tested strategy 'Not Now, Maybe Later'®supported this direct response Direct mail pack. By offering FREE insurance and a handy 'make a claim' wallet card, not only were recipients intrigued to find out what was inside the DM Pack, but they also had to read the contents to discover how their FREE offer worked.


Customer Pathway

Sometimes a simple device helps the customer experience the products benefits before they make a decision to buy. A see through envelope, wallet sized card and strong offer all provide more reason for the customer to engage.


Improved Results

A healthy conversion to sale was supported by a significant lift in leads generated for future Nurturing.



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