Data Sourcing, Direct Mail
Connecting with customers on mass through a multimedia messaging service not only simplifies the client resource requirements but harnesses a powerful opportunity to deliver improvements in customer experience outcomes quickly and efficiently. AAP MessageConnect messaging capabilities include SMS, Email, Voice and Fax.
Key stakeholders in IT departments were identified as the right contact point for initial launch. A detailed Direct Mail pack was sent with internal sales team taking over the nurturing of responding leads.
Leads generated helped drive early adopters and trial of service. The captured database of enquiries built a list of leads for nurturing