Direct Mail, Email, Direct Response Advertising, Banner Ads, In-Store POS, Competition management
BPay is widely accepted but for smaller credit unions the opportunity to reduce internal costs through a third-party bill pay system is good news as it not only reduces unwanted customer demand while adding a valuable customer service it is also a great revenue stream with a commission received per transaction complete.
MindWorks opted to use a cash prize incentive to help boost BPAY usage among credit union members. We also reinforced the benefits through a simple proposition 'next time you BPAY your bills, the bills might pay you back'. The incentive-driven usage helped increase their comfort levels of using this bill payment method and helped make BPAY their preferred bill payment method long term.
The overall growing usage of BPAY also helped contribute to the success of this payment product.