Direct Mail, Email, Landing Page
Existing CommSec customers, who'd shown an appetite for long-term investments were targeted with an offer of Tree Plantations. The strategy touched 3 key customer insights offering 'growth, land ownership and environmentally sustainable future' through the proposition 'Be a grower, a landowner and a environmentalist'.
A Direct Mail pack cut-through with a revealing OE window opening to an intriguing insert. Additional touchpoints were facilitated through Email and an informative Landing Page.
The seed planted, enquires surpassed objectives by 25%. Investors converted at a rate of 6% above expectations.