Direct Mail, Email, Landing Page, Teleprospecting
Proven Strategy
In the world of PR timing is everything. AAP in launching its new MediaNet (media and journalist contacts) allowed PR agencies two key benefits 1. reach all their contacts with a single click, 2. Prepare Campaign Releases well in advance. MediaNet offered a feeling of ‘INNER PEACE’ knowing the campaign was under control.
Customer Pathway
Demonstrating the online tool highlighted its features best so PR prospects were invited via eDM/Microsite and 3D Direct Mail to sooth their senses, massage away pressures at themed Events.
Improved Results
Subscriptions beat campaign expectations by 25%.