Direct Mail, In-Store, Landing Page
When members buy sunglasses they often don't know whether the quality is good or bad. We all want to look god but with a focus on eyecare HCF Eyecare took the extra step of promoting the difference between sunglasses good and bad. The creative proposition 'It's not just sunwear… it's suncare' allowed the showcasing of great sunglasses brands and their specific benefits.
The resulting Suncare Direct Mail pack, with tear-off' discount vouchers positioned HCF Eyecare as the go to sincere provider.
In addition to winning a Catalogue Award the Suncare campaign saw some higher price-point sunglass brands run out of stock - unprecedented!