HCF Eyecare SUNS

Direct Marketing Services  I  Sydney  I  1300 614 107

Direct Mail, In-Store, Landing Page


HCF Eyecare


Proven Strategy

When members buy sunglasses they often don't know whether the quality is good or bad. We all want to look god but with a focus on eyecare HCF Eyecare took the extra step of promoting the difference between sunglasses good and bad. The creative proposition 'It's not just sunwear… it's suncare' allowed the showcasing of great sunglasses brands and their specific benefits.


Customer Pathway

The resulting Suncare Direct Mail pack, with tear-off' discount vouchers positioned HCF Eyecare as the go to sincere provider.


Improved Results

In addition to winning a Catalogue Award the Suncare campaign saw some higher price-point sunglass brands run out of stock - unprecedented!



Contact MindWorks today and lift your results.
Call: 1300 614 107 or Email: hello@mindworksmc.com.au

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