American Express Platinum

Direct Marketing Services  I  Sydney  I  1300 614 107

Direct Mail, Email, Landing Page


amex plat


Proven Strategy

Recognising that sales can come overtime MindWorks established a technique called ‘Not Now, Maybe Later’ (NNML). Aiming to leave Amex members feeling positive about targetted contact, open minded to future offers and reassured about their membership benefits.


Customer Pathway

Direct Mail and eDM allowed inclusion of a ‘non-sales’ tool designed to generate interaction with Amex or between members and their friends. NNML saw the use of postcards, online downloads and handy tip sheets to great effect.


Improved Results

Initial Conversion met objective. Retention objective achieved through reduced churn and positive customer feedback.



Contact MindWorks today and lift your results.
Call: 1300 614 107 or Email:

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