HCF Eyecare Extra

Direct Marketing Services  I  Sydney  I  1300 614 107

Direct Mail, Photography, Social Media


HCF Eyecare


Proven Strategy

While HCF members already know HCF Eyecare can meet their eyecare needs, very few realised that you don't have to be an HCF member to visit HCF Eyecare. To lift sales outside of members a creative proposition was created targeting family and friends of HCF members. An added incentive discount helped.


Customer Pathway

HCF members were sent a booklet of vouchers which they could simply tear out and share with friends, work colleagues and family. Supported by a Facebook touchpoint the Direct Mail pack illustrated benefits and wide range of products available.


Improved Results

In addition to regular members a lift of non-members visits by 4% kept optical dispensers busy.



Contact MindWorks today and lift your results.
Call: 1300 614 107 or Email: hello@mindworksmc.com.au

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