Direct Mail, Email, Landing Page, Online Interactive Game-Application, and In-Store POS
With most credit cards heavily promoting at peak Chrsitmas period to increase the usage of the credit union visa card among low to middle-end consumers required a brand proposition to ‘rewarding oneself’ when giving to others - so you don’t need to rely on Santa.
An integrated campaign to an strategicallysegemented list via online and drect mail increased interested. An online interactive game demonstrated the rewards of using the credit union VISA card. In-store POS and take-ones helped spread the word.
Usage and dollar violumes increased by 12% YoY. The microsite captured more data for future campaigns.