CommSec Capital Asia

Direct Marketing Services  I  Sydney  I  02 9299 3300

Direct Mail, Sales Collateral, Direct Response Advertising




Proven Strategy

With growth in Asia heading north investment opportunities for small to medium investors, trusts and companies were opening up - but how could investors minimise their risk in this new and unknown market? Data profiling also identified a viable segment base 'of asian origin' CommSec customers.


Customer Pathway

Direct Response Advertising was positioned across metro financial press and some non-english press where copy was translated to various languages. Inbound enquiries were sent a information Direct mail pack. High volume CBA branches also carried POS material.


Improved Results

The Capital Asia Fund was oversubscribed in the 8 week campaign period.Ongoing enquires continue.



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