CommSec Capital Asia

Direct Marketing Services  I  Sydney  I  1300 614 107

Direct Mail, Sales Collateral, Direct Response Advertising




Proven Strategy

With growth in Asia heading north investment opportunities for small to medium investors, trusts and companies were opening up - but how could investors minimise their risk in this new and unknown market? Data profiling also identified a viable segment base 'of asian origin' CommSec customers.


Customer Pathway

Direct Response Advertising was positioned across metro financial press and some non-english press where copy was translated to various languages. Inbound enquiries were sent a information Direct mail pack. High volume CBA branches also carried POS material.


Improved Results

The Capital Asia Fund was oversubscribed in the 8 week campaign period.Ongoing enquires continue.



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