Direct Mail, Email, In-Store POS
Having opened retail stores in addition to factory outlet, moving stock is ongoing for any retailer. For Royal Doulton this sale strategy turned a direct mail piece into a discount voucher grabbing attention as did the copy headline twist with propositions including 'great value now even greater value','prices dropped'.
A contemporary design style helping attract a wider range of new Royal Dolton customers in addition to existing from all lifestages and lifestyles. An online voucher, with handy location details, made it even easier to present the voucher received when in-store.
Although the sale was due to run for two weeks stocks sold out well in advance.