HCF Eyecare Magalogue

Direct Marketing Services  I  Sydney  I  1300 614 107

Direct Mail, Landing Page, Social Media


HCF Eyecare


Proven Strategy

Customer Insights identified that although members may intend to make an eye examination or utilise their annual benefit often the moment passes. The development of a reminder that worked as a product catalogue while also providing an interesting magazine style format meant the piece was kept on the coffee or bedside table for months acting as a constant reminder.


Customer Pathway

The Magalogue was sent as a Direct Mail pack with an incentive offer built into the Cover Letter and supported by a Landing Page and Facebook posts.


Improved Results

An increase in member visit was recorded well passed traditional campaign visit periods.



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