HCF Eyecare Eye Examination

Direct Marketing Services  I  Sydney  I  1300 614 107

Direct Mail, Landing Page, Social Media


HCF Eyecare


Proven Strategy

Often the start of a purchase at HCF Eyecare is an eye examination. Reminding members through a simple creative proposition that their 'eyes are a precious asset' and underpinning this health message with a medical inference that HCF Eyecare is a 'trustworthy health provider' positions the brand well.


Customer Pathway

A direct Mail pack containing a variable data referencing the time since last eye examinations is included with a product brochure showcasing latest trends. A Landing Page allowing members to book in and supporting Facebook Posts build reach and frequency.


Improved Results

A 21% lift in eye examination take up (against past eye examination reminder cards) justified extra marketing spend.



Contact MindWorks today and lift your results.
Call: 1300 614 107 or Email: hello@mindworksmc.com.au

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