Direct Response Advertising, Event and Sales collateral
To reach the many industries that utilise TAFE PLUS courses and drive new enrolments to TAFE PLUS course offering required a targeted Direct Response Advertising through consumer and trade press was an obvious choice.
The Direct Response Advertising campaign drove awareness and built enquires. Event and Sales Collateral supplemented the requriements for fulfilment of enquires and trade display opportunities.
An immediate influx of enquires resulted 15% lift in anticipated enrolments.