Trade Magazine and Online Direct Response Advertising
Proven Strategy
FMCG, food & beverage, pharmaceutical and personal care brands thrive on the impact their products make in the ever changing retail environment. Multipack-ljm knew that a unique selling proposition existed in providing their client 'innovative' co-packing solutions. So they sasked a simple question…need co-packing innovation?
Customer Pathway
Targeting B2B with Direct Response Advertisments in leading Trade Press and Online Trade eNewsletter Banners was the perfect channel to build momentum. An existing 'video' (linked online) showcased the innovation available.
Improved Results
Multipack-ljm are experiencing the best trading conditions for many years and their brand awareness is growing amongst the major FMCG's.