Website, Social Media, Email Marketing, Direct Response Advertising, Video
Future Asset Management were expanding their investment base by launching a new Mortgage Income Fund targetting retail investors. The Fund portfolio would cover three key assets types and offer an attractive ROI for medium to long term investors. A new website was a central poertal for savvy investors who look online first - before committing to 'finding out more'.
A multichannel mix of Digital and Direct customer pathways including Social Media (Facebook, Youtube and Linkedin) combined with Google Ads and business press and Email Marketing help drive new investors to the website where multiple Call-to-actions triggered enquiry response for business managers to follow up by phone.
A steady stream of investors saw the fund meet its initial quarterly targets.