Responsive Website, Online Members Directory, Email, Surveys
Proven Strategy
With the launch of the National Insurance Disability Scheme (NDIS) putting the 'purchase power' in the consumers hands the Assistive Technology industry needed a digital presence to help raise awareness and a positive perception of the industry through a portal offering readily available resources for all stakeholders.
Customer Pathway
A new website that met the needs of industry suppliers - easy access, business directory, research and other information, consumers - a directory of industry suppliers and a forum for comment and government was the obvious starting point.
Improved Results
A steady flow of visitors, low Bounce Rates and long Session Durations suggest the website is well used.