Website, Recruitment, Google Ads, Events
Amway wanted to drive online recruitment for their Artistry range. Artistry Startup was created to aspire the 'freedom' and ‘income’ a mum entrepreneur could enjoy immediately by starting their own home business, regardless of the business background or beauty knowledge.
Driving would be mumpreneurs to an online portal - via Google Ads and Events - made perfect sense. Knowing the target market would be time-poor, videos were used extensively to present 'like-minded testimonies' and 'how to guides'. The website design was contemporary, fresh and easy to navigate.
The recruitment process is still driving new leads 2 years after inception…a winning outcome!