Direct Marketing Services  I  Sydney  I  1300 614 107

Website, Recruitment, Google Ads, Events




Proven Strategy

Amway wanted to drive online recruitment for their Artistry range. Artistry Startup was created to aspire the 'freedom' and ‘income’ a mum entrepreneur could enjoy immediately by starting their own home business, regardless of the business background or beauty knowledge.

Customer Pathway

Driving would be mumpreneurs to an online portal - via Google Ads and Events - made perfect sense. Knowing the target market would be time-poor, videos were used extensively to present 'like-minded testimonies' and 'how to guides'. The website design was contemporary, fresh and easy to navigate.

Improved Results

The recruitment process is still driving new leads 2 years after inception…a winning outcome!



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