Direct Response Advertising, Landing Page
One of the first online tools for regular horse racing enthusiasts, AAP Racing delivered the depth of 'intel' that punters need to make better decisions on their 'weekend' picks or if a thoroughbred investor an easy to understand overview of horse pedigree.
Targeting the major racing press, where upcoming race day meets were listed, gave AAP Racing a direct line to prospects.
Subscriptions lifted by 5% during campaign period. A captured database of enquiries built a list of leads for nurturing