Generate
more customers
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Nurture
more leads
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Grow
brand awareness
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Drive
sustainable growth
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MindWorks
lead generation experts
Lift Your Results Here
Since 2002, MindWorks Digital & Direct Marketing Communication Services have allowed marketers to Generate More Leads, Increase Customer Spend, Grow Brand Awareness and Lower Marketing Costs.
The MindWorks Difference. Senior Level experience combined with a proprietary Lead Generation process MindStage®, repeatedly proves that only ‘best practice’ Multichannel Digital & Direct Marketing Communication Services deliver marketers a lift in results that is sustainable over the longer term.
MindStage allows marketers to engage MindWorks Full suite of Digital & Direct Multichannel Services;- which merges Customer Data and Insights with engaging Creative Content placed along the target markets identified Customer Conversion Pathway (including mobile, web, social, mail, search, phone and traditional media) - and reports Key Metrics - to assist in future decision making.
Marketers can choose a multichannel solution or add a single channel to their existing marketing mix.
Fixed Estimates. Responding to a written brief with defined deliverables MindWorks 'fixed' Cost Estimates detail how much is being charged and exactly what for. This way when the Invoice arrives there are no surprises.
Direct Marketing. MindWorks disciplined approach starts with strategy and concludes with result evaluation and recommendation.
MindWorks key capabilities are Direct Marketing specific. These include: research, consulting, strategic planning, full creative services, production, implementation, evaluation and recommendations. MindWorks can integrate with client in-house capabilities or other Agency Partners as required.
Partnership, transparency and accountability. MindWorks has learnt that teamwork and disciplined processes deliver measurable outcomes that lead to continual improvement.
Client has final approval of creative and revision requirements. MindWorks creative process is collaborative. MindWorks deploys MindSearch® a 3 step creative development process - to ensures client and agency have clearly articulated the value proposition that will drive the Creative Idea. Once approved 2-3 Creative Concepts are presented and evaluated against the client approved Creative Idea. The Creative Concept is then applied to required Deliverables with an allowance for 1-2 rounds of client changes at the Finished Artwork stage.
MindWorks is experienced in B2B and B2C across a wide range of industries including: Agriculture, Alcohol, Banking & Finance, Business Services, Education, Government, Health Care, IT, Manufacturing, Media, Not For Profit, Retail and Telecommunications.
Campaign Debrief. Before starting campaign MindWorks works with client to determine success criteria and how results will be measured. At the conclusion of each campaign (or incrementally as required) MindWorks presents results achieved, analysis of results and recommendation for next steps.
Three to five years. MindWorks early investment in client relationship to better understanding customer insights through our proprietary tool MindSearch® delivers an initial lift in results and incremental improvement overtime.