Email Marketing is quick to set up, efficient to run, and cost-effective. Advanced features like automation, segmentation and personalisation dramatically lift response rates. The more relevant, intuiative and personal the better. Is Email Marketing in your mix?
EMAIL MARKETING AUTOMATION
Drive more revenue, automatically. Email Marketing campaigns can align with your customer's conversion pathway. Creative messaging should be personal and engaging. Multiple automated 'triggered' actions ensure your brand message is targeted when and where customers want to connect.
automation outcomes guide future email campaign planning
Email Marketing can integrate with your CRM ensuring real-time feeds to sales and marketing teams.
triggered automated A/B testing - continually lifts response
According to Campaign Monitor - 320% more revenue is generated by automated emails than non-automated emails.
SEGMENTATION
When setting up Email Marketing lists can come from various sources. Establish a simple naming convention for your lists. This will make it easier when building the right content/offer for each segment.
segmentation allows different offer testing
PERSONALISATION
The right message, the right person, the right time. Emails are most powerful when they’re relevant. Decide what action you'd like your subscribers to take, like signing up for a newsletter, or making a purchase, then personalise accordingly.
BUSINESS APPS
Personalisation, powered by customer data. Integrate your business apps all in one place to create data-driven segments—like shoppers with abandoned carts, or by location, or churned customers. This way you'll speak to each subscriber in a more 1:1 way, making it much more likely they’ll take action.
TESTING
Test, revise, and test again to learn what works best. These days, and with the right platform, you can test almost anything—from subject lines, images and messaging to CTA buttons, send times, even message length. You can send, learn, and polish to create the most successful emails ever.
TIMING FEATURES
Timing is everything. The time an email is delivered is almost as important as the message it communicates. Consider your audience, the product being sold, and the time of day it gets delivered. For example, donuts are best in the morning so send your email early and your audience will be more inclined to act.
Automate your Email Marketing today!
MindWorks creates, sends and measures the impact of your integrated email marketing campaigns so marketers know what works and what doesn't. We create emails that are responsive on any device - desktop, tablet or mobile.
The MindWorks difference
MindWorks Data. Digital. Direct. Social experience has proven that only ‘best practice’ Direct Marketing – the merging of Intelligent Data insights with Relevant and Engaging creative, a mapped multi-touchpoint Customer Conversion Pathway across mobile, web, social, mail, search, phone and traditional media - that follows a Measurable implementation strategy can equip marketing teams to build loyal relationships with their customers and a sustainable lift in results …
