Data Sourcing, Email marketing, Landing Page, Direct Response Advertising, In-Store POS, Banner Ads, Facebook (Advertising), Google AdWords PPC, Video content creation and editing
Proven Strategy
Building leads can starts with better identifying best customer profiles. Past testing narrowed down selection criteria aiding data selection. A once in a lifetime dream experience to the worlds greatest wine region ensured interest to find out more. A multi-offer approach allowed for opportunities to be tiered to the recipient type i.e. overawed loyal customers start rewarding new customers.
Customer Pathway
To maximise reach a digital campaign built leads through two pathway cost-per-lead and cost-per-thousand. A supporting campaign Landing Page drove viewers to the conversion website with in-house sales team following up leads and this not ready to move forward were migrated to a email driven 'lead nurturing pathway'.
Improved Results
Over 2000 leads generated. Converted members met expectations. Lead nurturing process underway.