Direct Mail, Sales Collateral, Direct Response Advertising
Proven Strategy
With growth in Asia heading north investment opportunities for small to medium investors, trusts and companies were opening up - but how could investors minimise their risk in this new and unknown market? Data profiling also identified a viable segment base 'of asian origin' CommSec customers.
Customer Pathway
Direct Response Advertising was positioned across metro financial press and some non-english press where copy was translated to various languages. Inbound enquiries were sent a information Direct mail pack. High volume CBA branches also carried POS material.
Improved Results
The Capital Asia Fund was oversubscribed in the 8 week campaign period.Ongoing enquires continue.